職務要求

1. Brand Strategy Development: Formulate and execute strategic plans to enhance and promote the corporate brand, aligning with overall business objectives.

2. Global Engagement Framework: Implement and oversee the corporate brand management and global engagement framework to maintain brand consistency across regions.

3. Market Insights Integration: Collaborate with the Market Insight Manager to incorporate research insights into brand strategies, ensuring a data-driven approach.

4. Content Development: Oversee the creation of brand-centric content, ensuring it aligns with the established brand guidelines and resonates with the target audience.

5. Collaboration with Cross-functional Teams: Work closely with cross-functional teams, including marketing, sales, and product development, to ensure a unified approach in brand representation.

6. Performance Monitoring: Analyze brand performance metrics and adjust strategies as needed to enhance brand equity and market positioning.

7. Research Strategy: Develop and implement comprehensive market research strategies and plans to gather relevant data for informed decision-making.

8. Team Coordination: Manage and coordinate the market research team, ensuring efficient execution of research projects.

9. Insight Generation: Analyze market trends, consumer behavior, and competitor activities to generate actionable insights.

10. Data Integrity: Ensure the accuracy and reliability of research data through rigorous methodologies and quality control measures.

11. Report and Presentation: Communicate research findings through clear and compelling reports and presentations for various stakeholders.

任職資格

1.Bachelors degree in Business, Marketing, Economics, or a related field.

2. 5~10 years experience of corporate marketing or marketing communications with social media to communicate marketing messages - preferred experience with international companies

3.At least 3 years of leadership experience

Knowledge, Skills, Abilities :

1. Ability to translate market insights into actionable brand strategies

2. Ability to adapt to changing market conditions and trends

3. Strong decision-making abilities

4. Creativity in developing engaging brand campaigns

5. Ability to collaborate effectively with cross-functional teams

6. Strong organizational and time management abilities

7. Fluent in English

8. Ability to design and execute comprehensive research strategies

9. Effective team management and collaboration

10. Strong analytical thinking and interpretation of data

11. Clear and compelling communication of research findings

12. Adaptability to evolving market conditions

13. Quality control and assurance in research processes

14. Continuous learning and staying updated on industry trends.

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