Sr. Corporate/Brand Marketing Specialist (3009039)

A. Branding • Devise strategies and plans for global brand initiatives and campaigns • Develop a comprehensive execution plan with centralized performance tracking • Manage all aspects, including material creation and online/offline branding activities • Evaluate and report on campaign success to ensure optimal ROI B. Channel marketing • Define and develop a channel marketing framework and guidelines that are feasible across regions • Align with and collaborate with the Strategic Alliances and Partnerships Manager to implement partnership programs • Plan, support, and execute partner recruitment campaigns C. Public Relations • evelop the framework for PR strategies and manage relationships across multiple stakeholders, including media, partners, colleagues, customers, and investors • upport regional requests for PR messaging D. Corporate Communication: • Ensure compliance with the global brand strategy and corporate identity • Collaborate closely with product and regional marketing teams to enhance product visibility and strengthen branding • Manage and execute corporate communication plans through internal/external websites, social media, and press • Oversee corporate social media, company profiles, boilerplates, and corporate magazine content E. Content Writing • Collaborate closely with top management, business owners, partner managers, and industry experts to build thought leadership. The candidate must understand industry trends, technologies, applications, and business strategies to develop conceptual ideas and translate them into impactful messages that strengthen TSC Auto ID’s brand image. • Content includes, but is not limited to, PR materials, media pitches, public speeches/presentations, podcasts, blogs, social media posts, videos, and more. • Manage, review, and translate content as needed. F. Others: • Undertake additional ad hoc assignments as required • Manage vendor relationships • Occasional travel for overseas events and meetings