台北市內湖區
電腦軟體相關
廣告/行銷企劃主管
面議(經常性薪資4萬含以上)
1. Develop and drive marketing strategy, operation, and project plans for the global market, including but not limited to social media, influencer marketing, email marketing, content marketing, and paid advertising.
2. Design and execute the yearly brand promotion schedule and quarterly marketing action plan, and well manage the social media and marketing campaigns.
3. Create and implement the strategy of website optimization based on internal research, market research, competitor analysis, and your digital marketing expertise.
4. Build marketing programs for specific objectives across channels and segments to support our strategic marketing plan.
5. Evaluate new technologies to determine how they can be used to improve customer experience or increase sales revenue.
6. Create a strategy to attract new customers by identifying potential markets and developing plans to reach them.
7. Develop integrated co-marketing campaigns, product partnerships, and corporate promotions to increase customer acquisition and market exposure.
8. Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
9. Responsible for the recruitment, training, performance evaluation, and motivation of departmental positions to ensure the operation of high-performance teams.